Think Laguna First.

SHOP LOCAL. EAT LOCAL. SUPPORT LOCAL.

Our Mission: Live La Vida Local.

#ThinkLagunaFirst asks you to think about local businesses first for your shopping, dining, and service needs. Supporting Laguna Beach businesses has a dramatic impact on our community, economy, and environment. By thinking of our local businesses first, you maximize the impact of your decision and your purchasing power because a greater share of every dollar spent in Laguna Beach is re-circulated in the Laguna Beach economy.

Welcome to Laguna

A small coastal village with the heart of a lion. Explore a day in the life of a community of artists, innovators, and adventurers.

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Why La Vida Local

When you choose to Shop / Eat / Play / Stay in Laguna, you choose to support the livelihood of your home community.

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Locals Choice

Strolling South Laguna, hanging in the H.I.P. district, or meandering from Mermaid to Main, we have the low down on locals’ locales.

Go Local

Upcoming Events

  • Small Business Saturday

    Small Business Saturday

    Saturday, November 25, 2023

    Shop Small, Win Big!

    Click Here for More Info
  • Hospitality Night

    Hospitality Night

    Ring in the holiday season with the best block party of the year.

    The first Friday each December the City of Laguna Beach and the Chamber of Commerce jointly sponsor Hospitality Night. Sing carols, mingle with neighbors, and watch Santa light the tree. goes here

    Click Here for Details

Join Our Mission. Live La Vida Local.