Think Laguna First.

SHOP LOCAL. EAT LOCAL. SUPPORT LOCAL.

Upcoming Events

  • Small Business Saturday

    Join our local Laguna Beach businesses for an all-day event with special offers, and opportunities to win prizes!

    Pick Up Your Shopping Passport at the Laguna Beach Chamber of Commerce, and get ready to Shop Small on Saturday, Nov. 29th!

    Click Here

  • Hospitality Night

    Ring in the holiday season with the best block party of the year. The first Friday each December the City of Laguna Beach and the Chamber of Commerce jointly sponsor Hospitality Night. Sing carols, mingle with neighbors, and watch Santa light the tree.

    Hospitality Night 2025 will be held on Friday, December 5, from approximately 5:00pm to 9:00pm.

    Click Here
  • Valentine Window Decorating Contest

    Coming Soon! Valentine Window Decorating Contest

    Sign up on thinklagunafirst.com by Feb 2nd

    Decorate your windows for Valentines Day

    Encourage your customers to vote for you

    Click Here

Our Mission: Live La Vida Local.

#ThinkLagunaFirst asks you to think about local businesses first for your shopping, dining, and service needs. Supporting Laguna Beach businesses has a dramatic impact on our community, economy, and environment. By thinking of our local businesses first, you maximize the impact of your decision and your purchasing power because a greater share of every dollar spent in Laguna Beach is re-circulated in the Laguna Beach economy.

Welcome to Laguna

A small coastal village with the heart of a lion. Explore a day in the life of a community of artists, innovators, and adventurers.

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Why La Vida Local

When you choose to Shop / Eat / Play / Stay in Laguna, you choose to support the livelihood of your home community.

Learn More

Locals Choice

Strolling South Laguna, hanging in the H.I.P. district, or meandering from Mermaid to Main, we have the low down on locals’ locales.

Go Local

Join Our Mission. Live La Vida Local.